Example Case Study

How a KL social media agency reclaimed 10 hours every week

Representative example based on real automation workflows we've built for Malaysian agencies. Outcomes are actual, details are anonymized.

The Outcome

80%

Time saved on reporting

10+

Hours saved weekly

15

Clients automated

0

Manual errors

Investment:RM 2,200
Timeline:7 days
ROI:Paid back in 5 weeks

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The Reality Before Automation

Every Monday morning, Nadia (agency owner) would open her laptop and start the same exhausting routine: Meta Ads Manager, TikTok Ads, three different Google Sheets. Copy numbers. Paste. Format. Export. Email. Two to three hours, every single day.

Her 6-person team was managing 15 clients across Meta and TikTok—but they spent more time building reports than optimizing campaigns. The work they were hired to do (strategy, creative, growth) was being crushed under the weight of manual admin.

"We knew there had to be a better way. But we're not developers. We didn't know where to start, and we couldn't afford to hire someone full-time."

Before vs After

Before

  • 2-3 hours daily on manual reporting
  • Copy-paste between 5+ different tools
  • Frequent formatting & calculation errors
  • Reports sent manually to each client
  • No real-time performance visibility
  • Team burned out on admin work

After

  • 30 minutes weekly review time
  • Automatic data sync from all platforms
  • Zero manual errors or inconsistencies
  • Reports auto-generated & emailed
  • Live dashboard accessible 24/7
  • Team focused on strategy & creative

The Solution: Connected Infrastructure

We didn't build new software. We connected their existing tools into one seamless system that runs automatically.

System Architecture

Meta Ads API
TikTok Ads API
↓ Daily sync at 6:00 AM
Make.com (Automation Layer)
↓ Data transformation & normalization
Google Sheets (Central Database)
↓ Live connection
Looker Studio
Dashboard
Automated
Email Reports

Error Handling: Built-in retry logic, Slack alerts on failures, automatic fallback to cached data if sync fails

Multi-Platform Data Integration

Daily automated syncs pulling spend, impressions, clicks, conversions, and ROAS from Meta and TikTok

Live 4-Page Looker Studio Dashboard

Performance Overview • Client Breakdown • Optimization Insights • Automated Alerts

Automated Weekly Reporting

Client-specific reports auto-generated and emailed every Monday at 9 AM

Why Axelyn Was the Right Fit

A freelancer on Upwork could connect APIs. But this project needed more than technical execution—it needed systems thinking.

✓ Agency-Specific Experience

We've built reporting systems for 10+ agencies. We know Meta API quirks, TikTok data inconsistencies, and how agencies actually work.

✓ Hybrid No-Code + Code Approach

Started with Make.com (no-code), added custom JavaScript for edge cases. Best of both worlds.

✓ Local Support & Fast Turnaround

Based in KL. Same timezone. Speak your language. Live in 7 days, not weeks.

✓ Complete Documentation

Every workflow documented. Team trained. No "black box" systems that only we understand.

Data Security & Privacy

  • No data stored on Axelyn servers. All data flows through client-controlled accounts.
  • OAuth tokens handled by Make.com. We never see or store API credentials.
  • No third-party servers involved. Direct platform-to-platform connections only.
  • Client owns everything. Full control of Google Sheets, dashboards, and automation accounts.

"I didn't think automation was for small agencies like us. I thought it was expensive, complicated, or required a tech team. Turns out, we just needed someone who understood our workflow and knew how to connect the dots."

— Agency Owner, KL

Investment vs Value

One-Time Investment

RM 2,200

  • • 7-day build & deployment
  • • Complete documentation
  • • Team training included
  • • 30-day support included

Annual Value Delivered

RM 52,000+

  • • 520 hours saved per year
  • • @ RM 100/hour = RM 52,000
  • • Zero manual errors
  • • Better client satisfaction

ROI: 2,264% • System paid for itself in 5 weeks

Stop wasting 10+ hours a week on work a system should do

Most teams aren't slow because they lack talent—they're slow because their tools don't talk to each other. We fix that in 7 days or less.

No sales pitch. Just a quick look at your workflow + honest assessment of what's possible.